Social media is a giant that needs to be continuously fed to grow to its fullest. Be it keeping tabs on what the ‘Gen Z’ is doing, or following different trends that never seem to end, it is very essential to keep up with the world to grow your brand. To do that, a user-friendly, beginners’ level image editing platform is the best option to create attractive, attention-grabbing images for your social media. If you want a basic introduction on what is Canva, and how to use it without any prior experience in the field, click here.
HERE’S HOW TO USE CANVA TO GROW YOUR BRAND ON SOCIAL MEDIA
Before getting started, ask yourself these questions:
What is the purpose behind being on social media?
What value is your brand providing, and how can you get it across?
Who is your target audience?
How can you make your engagement beneficial on both ends?
How can your images reflect your brand?
These questions are meant to provide some clarity on what your brand stands for, and the end goal that you are striving for. This is what people term as a ‘social media strategy’. While the answers might be similar for many brands and companies, always think about the ‘X Factor’ that makes yours stand out from the crowd. In this digital economy, it is very easy to just have a presence on social media; however, it is equally difficult to have a fruitful one that is capable of providing value to its audience. Therefore, the question of how to use Canva to grow your brand on social media is a tough one. But having a strategy makes the job easier.
Once you are have a clearer picture of your social media strategy, here’s how you can enhance your social media presence using Canva:
1. CHOOSE A TEMPLATE TO GO WITH YOUR VISUALS: Canva has a variety of different templates, optimized for different purposes and platforms. Choose a template that matches your strategy for that specific post, and add font and design accordingly. Also, keep in mind the platform you are designing for, and the audience you want to engage.
So that’s it: 7 ways you can grow your brand through social media. Remember to keep editing and revising as you go, and to promote your content in a non-forceful, interesting way, to keep people invested. With Canva, you can always try out new designs and techniques, and make the best out of your images. Always keep your brand image in mind, and you’re good to go!
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