Wondering if there’s an all-in-one solution to social media marketing? Your one-step answer is a social media management tool. Social media marketing contains several other moving pieces. These pieces move together to generate interest, nurture leads and close sales.
What are social media management tools?
The whole world is going digital. No one can deny how social media has changed the way we see this world now. From personal to professional, nothing is out of social media’s reach. Therefore, your brand’s presence is one of the essential requirements of doing business these days.
However, there are so many platforms on social media. But managing them effectively can be a tedious process. Managing your social media can be time consuming and hectic. Tracking analytics, insights and coming up with creative content for the audience can waste a lot of time.
Social media management tools can come handy for your businesses. Social media marketing is a powerful tool for businesses to reach their prospects and customers. They allow your brand to flourish and engage directly with your audience.
Social media managements tools can help you:
- Save time
- Stay organised
- Optimize your efficiency
Facebook, Instagram and Twitter are the most widely used social channels. Marketing through social media can bring remarkable success to your business. It creates devoted brand advocacy. It also drives leads by converting them into sales. Thus, providing you with appropriate returns on investment.
Social Media Marketing or SMM is a type of internet marketing. It involves sharing, creating and promoting content to achieve branding and marketing objectives.
What is the difference between Social Media Marketing and Digital Marketing?
Nowadays, people use these terms synonymously. However, there is one big difference between social media marketing and digital marketing. Digital marketing is an umbrella term which includes many other mediums within itself. Digital marketing also includes television and other online advertising. Whereas, social media marketing is only limited to social media platforms.
If you are new to this field, you need to learn and understand the basics of social media marketing first. ExpressText has explained in detail about social media marketing. Check Social Media Marketing Ideas to learn more about social media marketing. Moreover, if you are a startup and you are new to your business, check the link to know about small business marketing ideas that can make a difference now.
Benefits of Social Media for brand building
1. Increase brand awareness – With this, you can reach targeted customers and get people talking about your brand. For instance, having a niche audience and targeting ads in that specific niche will generate interest.
2. Humanize your brand – Social media helps you to show the human side of your brand to the world. You can humanise your brand by embracing brand value. It gives your brand a human aspect, which plays a vital role in its durability.
3. Thought leadership – Social Media allows you to emerge as a thought leader in your specified niche. In conclusion, it is an effective way to build consumer trust.
4. Increase website traffic – Social media posts and ads play a key role in driving traffic to your website. Above all, sharing good content from your blog or website to your channel is a great way to bring in more traffic.
5. Generate Leads – Social media offers an easy, low-commitment way for potential customers to express interest in your brand.
Facebook is the biggest social platform in the world with 2.27 billion active users. It consists of the best market and branding opportunities. Therefore, Facebook Marketing is worth the investment.
The first and foremost marketing tool on Facebook is Facebook Pages. Like a personal profile, a Page is a hub of information about your brand. You can share content, promote offers, and make announcements. You can also connect with your audience through likes, shares and comments.
Similarly, users can like a page or follow it to get regular updates from the brand. Facebook groups are similar to forums. It has some extra features like pages and profiles have, like a timeline. It is a great way to reach out to potential customers.
Facebook offers a fantastic targeted ad system where you can create ads. These ads can cater to a specific location, education level, gender, age and more. Whereas, Facebook Marketplace is like Craiglist in-built within the platform. You can list products on a separate ‘Shop’ tab on your Facebook Page.
Instagram is intended for in-the-moment content. Regular posts on an Instagram Business Account will keep you relevant among your audience. You can engage with them through Instagram Direct. You can also talk to them through likes and comments.
Stories are used to share direct content. These include behind-the-scenes, or promotion of existing content, and much more.
LinkedIn Pages is free for everyone. Your page should offer ample opportunities for followers and visitors to learn more about your brand. Keyword research and management help you optimize your page content. A well-optimized Company Page will help you gain visibility.
– Publishing engaging content is a must to stay relevant.
To sum it up, content like live videos, custom image collages and other rich media can keep your audience interested.
Why Social Media Management?
Social Media Management tools touch over a number of elements. They form a structured digital marketing strategy. Above all, it involves more than just replying to tweets and comments.
Managing your brand on several social media platforms together can become congested. Hence, it is beneficial to adopt social media management tools.
- These tools allow you to engage with your audience.
- They also measure analytics and create a sturdy social media strategy.
- Some of the prominent features in social media management tools are Buffer, Sprout Social and Hootsuite.
Some prominent Social Media Management Tools
There are multiple social media management tools available in the market. It is essential to know about the tools before signing up for that. Some of the well known social media management tools are – Animoto, Grum, Venngage, Quuu and Canva among many others. However, while choosing these tools, you’ve to pick a few things and leave rest. It’s very rare that a tool provides almost all the basic and exclusive features at one single platform. Moreover, the above tools are just mainly for editing social media posts. They lack the feature of uploading and managing all your social media platform in one place.
One such platform is Social grow, which aims to provide all the features in one place. Social Grow is an emerging platform which offers the above social media management tools and goes even beyond. It even offers unique features such as hiring digital media experts, influencers and content creators– similar to Upwork.
Social media is a highly competitive space. Your customers are constantly engaging with brands. Thus, to stand out – it is essential to adopt a social media strategy. Hence, a Social Media Management tool like Social Grow is your best bet.